A design is a creative medium, very logical entity that stands in the front most of a brand or a company. That is why it is said that a design must define what the brand or company offers. A design is a very basic entity but creates a whole lot of impact on the user or consumer. Made with basic lines, shapes, and colors, a design can be refined and implicated as a major stand of the brand or company.
Design for my company? But why?
Jotting through and making it simple, why do we need a design? You must have read this, heard of it many times. There are numerous answers to this, and they can be true to the fact but what is essential is to be directed.
- First and foremost is that it gives a brand identity. The design becomes the identity of the brand or company in accordance with its product or services.
- Great designs create a great first impression and that is what is set in the back of every consumer or audience’s mind.
- It helps your brand become a standout in the existing market that is already filled with a number market dominating brands.
- Helps audience remember and memorize the zest or purpose of the brand or company within square inches.
So, these basic ‘why’s’ are to be kept in mind before articulating a design. The above-mentioned points give a motive to your design. But there are certain features and aspects that drive your design through the mind and heart of the consumer.
How do I create one?
Now that you know ‘why you should have a design’, there is one more question to face, How to create your design? This ‘how to’ can be answered with many instances.
Firstly, your design should be innovative than the rest. Well, that doesn’t sound difficult but when it comes down to a hands-on approach, it pretty much is. Innovative creations can take a while as a lot of design and creations are already in the market and are being passed on by different companies. Thus, innovating or creating something new for the audience will help you catch the fire. Adding ideas to the understanding of the product or services will help in yielding a meaningful design. A design created with an effective time constraint is a powerful creation for the company or brand.
Designs should be useful to the consumer. Now what comes next in your mind is, how a design can be useful? Yes! It can be. A design can definitely prove itself to be useful when it comes to understanding and communicating with its audience and consumers. Design can communicate its purpose to people stating why the product, service or duty that is being provided by the brand or company can help the consumer.
Become the solution
A design must provide a solution to the consumer’s problem. This is how the consumer might remember or memorize the design of your brand, which leads to a powerful impact. Being a solution to a very common problem will help in acclaiming the brand design to the consumers.
Speak for itself
Same comes with the product, service idea. A design must exhibit the purpose, product or service that is provided by the company or brand. A very crucial feature of a design should be that it is self-explanatory.
Your consumer will only build faith if your design is true to the product or service you are providing. Not just the customer, but any person who looks at your design will only trust your product or service if it explains the product truthfully. Manipulation doesn’t bring growth to the company rather brings disgrace to the name of the company. Being honest with the design is one important aspect to have in mind while formulating a design.
Choose the long run
A design should not be based on the temporary timeframe. Design should always be longlasting. Don’t consider it as an apparel that it will change according to the weather or so. Designs leave an impression on the consumer, thus, it will be better to have a design that remains the same throughout. An old design can be refined and altered according to the time frame but the main zest should be carried along in the refined design as well.
A design requires minimal work from the company but, becomes an essential asset for the company. A design also minimizes losses that help in conserving visual and physical resources.
Create a prototype
Design requires the intake and output of information gathered to summon the design. The purpose of creation should be understood. If there is an existing problem that this design can be a solution to, or creating the problem first and then the need of the solution that the product or service can suffice. After the gathering of information before the articulation, putting up ideas to create something innovative is done. The best thing about a design is that whether it is the solution to a problem, explains the product, becomes an entity of the company or whatsoever. A Design illustrates all of the previously mentioned in just one creation.
Lastly, Design should be created with a notion, The Less, The Better. This means that a design should concentrate on what is important in accordance with the product and services. It focuses more on communicating what’s essential with lesser resources required. Thus, this sums up the formulation of a creative design that proves to be an essential asset to your company or brand.
Hence, a design has its features ready and clear. Illustrating designs by keeping these jots in the head will add value and meaning to your purpose of creating designs. Creating one such design that stands true to all of the above-mentioned notes leads to a successful illustration that becomes an asset for real.